Alibaba debuts AliExpress Connect, a service to pair influencers with brands and merchants, hoping to attract 100,000+ creators this year with a focus on Europe (Zheping Huang/Bloomberg)

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Zheping Huang / Bloomberg:
Alibaba debuts AliExpress Connect, a service to pair influencers with brands and merchants, hoping to attract 100,000+ creators this year with a focus on Europe  —  – AliExpress Connect links social media darlings with merchants  — Model replicates China success of Taobao’s live-streaming app

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